Welcome to the 4th episode of Dev to Founder!

In the previous episode, I shared why I decided to choose an audience that I belong to. You can listen to the episode to learn more about this process.

My audience is Ruby Developers and I set the goal of doing Sales Safari/Painstorming sessions to explore what they need, want, and buy.

And that’s exactly what I did!

Painstorming my audience watering holes

Watering holes is a a term from 30x500 and it’s where your audience hangs out online.

I started with one watering hole that Ruby developers hang out.

But before talking about the results, I wanted to share a personal growth moment. When I got to the moment to do the painstorming sessions, I procrastinated a bit. I looked at my Trello board and picked up some minor tasks that I wanted to do. I’m not someone who procrastinates so that intrigued me a bit.

I wanted to understand what was happening.

Looking back, I’d say I was afraid of what I was about to find out: What if I don’t find anything? What if what my audience need a super complex solution outside of my skills? What if I realize my audience does not need anything after all?

I took a deep breath and recognized that my brain didn’t like the risk of going into the unknown. There were no guarantees. I then asked myself to trust the process for the next Pomodoro session, which was 25 minutes.

The result? Not only I ended up having lots of fun doing these sessions, I also started getting some interesting data.

The best part of all is that the problem sitting right in front of me was something that I do have a background in. The pain & frustration from my audience was not made by me, I didn’t need to fantasize or imagine what they need.

In the end, I had found what I was looking for: I had concrete data showing what my audience needs, wants & buys. How cool is that?

I spent more time than I should have, but I was having lots of fun, so I didn’t want to stop the flow.

And as a bonus, I practiced my confidence muscle, and getting over my fear is something I’m getting better at every time. I have to say, the feeling of overcoming your fears is a powerful thing!

So where am I at right now?

After finding a pain, the next step was to publish an article on my blog. If you want to read it, you can find it on the links section of this episode. I am learning how to attract my audience and start growing an Email List from my blog. Super fun!

Wrapping up

To quote Einstein (again):

The world as we have created is a process of our thinking. It cannot be changed without changing our thinking.

The lesson I got from my personal growth moment was that what we fear is not real. And even if it might come true, it’s not gonna be the end of the world.

Our negative thoughts have a powerful influence on us, and can prevent us from getting closer to what we want.

I am the living proof that it’s possible to learn to kick them in the face, so don’t give up :)

That’s it for today! I hope you got something useful from this episode. To me, it’s been a fascinating journey.

Thanks for listening. See you in 2 weeks!

My Dev to Founder Journey EP 03: Starting Again

My article

How to find your audience’s online watering holes

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